Ube: the culinary treasure of the Philippines
Ube (pronounced "oo-bay") is a variety of purple yam native to the Philippines. Considered a national culinary treasure, ube is renowned for its unique flavor: slightly sweet with hints of vanilla and hazelnut. This natural sweetness makes it a versatile ingredient, ideal for lattes and desserts. Ube is also distinguished by its deep, natural purple flesh, due to its powerful antioxidants called anthocyanins.
The super ingredient you were missing
Whether in a latte, cake, or smoothie, Ube blows your classic recipes out of the water. More flavor, more benefits, and zero guilt for your favorite recipes.
|   | MyUbe | Coffee | Matcha |
|---|---|---|---|
| Aids digestion (no bloating) | |||
| Caffeine-free | |||
| Boost concentration | |||
| Reduces anxiety | |||
| Rich in vitamins A & C (anti-aging and radiant skin) | |||
| Rich in antioxidants | |||
| Natural appetite suppressant effect | |||
| Does not disturb sleep | |||
| Suitable for children | |||
| Sweet and mild taste |
Benefits of Ube throughout your day
From your first latte in the morning to your evening dessert, Ube is with you every step of the way. Gentle energy, easy digestion, natural balance.

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Our Ube powder comes from the best producer in the world
Rich in fiber and minerals
For easy digestion and an appetite-suppressant effect.
Ultra-fine powder
Dissolves perfectly for a smooth and creamy drink.
Authentic taste
A sweet vanilla-hazelnut flavor, without the bitterness of inferior quality powders.
Intense color
A 100% natural purple, a sign of a high concentration of antioxidants.
MyUbe was created for a simple reason...
We are Charlotte and Jules, and it was in the Philippines that we discovered the secret to healthy and delicious energy : Ube.
This purple yam, with its naturally sweet taste, somewhere between vanilla and hazelnut, was everywhere: in drinks , desserts and ice cream.
Back in France, we created MyUbe with a simple mission: to offer you the best of this purple root, 100% pure and natural , to transform your days.
Frequently Asked Questions (FAQ)
What does Ube really taste like?
What does Ube really taste like?
It's a unique and delicious flavor, often described as a sweet blend of vanilla, hazelnut, and white chocolate . It's not bitter like matcha, nor is it earthy. It's naturally indulgent and comforting. Most of our customers are surprised by how sweet it is!
Is there any added sugar?
Is there any added sugar?
Absolutely none. Our powder is 100% pure Ube root. The sweet taste is 100% natural. It's the perfect alternative for indulging without spiking your blood sugar. Ideal if you're watching your sugar intake.
Does it contain caffeine? Can I drink it in the evening?
Does it contain caffeine? Can I drink it in the evening?
0% Caffeine, 0% Stress. Unlike coffee or matcha, Ube contains no stimulants. You can enjoy your purple latte at 8 p.m. while watching a show to unwind; it won't disrupt your sleep. On the contrary, it promotes relaxation.
How long does a sachet last?
How long does a sachet last?
A 100g bag makes approximately 25 cups . If you drink one a day (Monday to Friday), your bag will last a month and a half . That works out to less than âŹ0.80 per cup. Much cheaper than your takeaway coffee!
How do I store my Ube powder once it's opened?
How do I store my Ube powder once it's opened?
Our bag is 100% resealable and opaque to protect the powder from moisture and light. Simply store it in a cupboard, like your spices. Once opened, we recommend consuming it within 24 months to guarantee optimal flavor and benefits.
What are the delivery times?
What are the delivery times?
We ship your orders from France đ«đ·. Your package is prepared within 24 hours. You will generally receive your Violet Ritual within 48 to 72 business hours. You can check the status of your order on the Order Tracking page.
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