What is Ube?

The Ube

Ube (pronounced "ou-be" ) is a variety of purple yam ( Dioscorea alata ) native to Southeast Asia and particularly common in the Philippines - considered a national culinary treasure . Unlike the regular sweet potato, ube is distinguished by its naturally deep purple flesh , due to its powerful antioxidants called anthocyanins.

A unique taste

What makes ube truly special is its distinctive flavor profile: slightly sweet with hints of vanilla and hazelnut . This natural sweetness makes it a versatile ingredient, ideal for both sweet preparations and for adding subtle aromatic complexity to savory dishes.

Ube powder

Ube powder, derived from the purple yam, is made by cleaning, slicing, drying, and finely grinding the fresh tubers. This process preserves essential nutrients and offers a convenient solution to overcome the seasonality and perishability of fresh ube. Easy to store and measure, ube powder is easily incorporated into a variety of recipes , from baked goods to drinks, providing a vibrant color and delicate flavor.

Nutritional benefits

  • Rich in antioxidants

    Antioxidants fight free radicals and reduce inflammation.

  • Source of vitamins A, C and E

    These vitamins are known for their benefits for the skin and the immune system.

  • Contains fiber

    Fiber promotes good digestion.

  • Provides essential minerals

    For example, potassium, calcium and iron.

  • Has a low GI

    The glycemic index of Ube is lower than many other starchy foods.

  • Benefits from anti-inflammatory effects

    Anthocyanins help reduce inflammation in the body and prevent certain chronic diseases.

Traditional and modern uses

Ube powder recipes are inspired by Filipino traditions that used it in jams, pastries, ice creams, and milk drinks. Simple to incorporate , ube instantly transforms your culinary creations. Add it to baked goods like cakes, muffins, and donuts to give them a natural purple color and a subtle vanilla flavor. It also enhances ice creams and frozen desserts , adds a unique touch to lattes and plant-based drinks , and energizes smoothies and energy bowls . Beyond sweet, this versatile powder can also aesthetically enhance your savory dishes , creating an unexpected visual presentation that will surprise your guests.

A precious harvest

Ube grows underground in tropical and subtropical climates . Its cultivation requires patience and skill : each tuber takes approximately 4 to 6 months to mature. This long growing period, combined with the fact that the harvest must be done by hand , explains why Ube remains a precious and special ingredient .

More than food, an experience!

Beyond its nutritional and flavorful qualities, Ube offers a complete sensory experience . Its vibrant color brings a unique aesthetic dimension to each dish, transforming the ordinary into the extraordinary. Discovering Ube means opening yourself up to a new palette of flavors and culinary possibilities from Asia—a taste adventure we're excited to share with you!

Coming soon 💜