Our story: the passion that gave birth to MyUbe
From the Philippines to your kitchen
It all started with a trip that would change our lives. We are Charlotte and Jules , two passionate foodies and adventurers, who set off for six months to discover the flavors of Asia .
It was during our month-long visit to the Philippines that the magic happened. At a small local market in Coron , and later at roadside stalls in Port Barton and Siquijor , we discovered an ingredient that was completely unknown to us: ube .
The Purple Revelation
This type of purple yam was everywhere, transformed into creamy desserts, refreshing ice creams, and comforting drinks. Every day, we explored a new way to enjoy ube , fascinated by both its naturally vibrant purple color and its subtly sweet, vanilla, and nutty flavor.
The more we discovered, the more our passion grew . It wasn't just food, it was a complete experience that spoke to all our senses .
From discovery to mission
The idea didn't wait for our return to France to take root. From our very first tastings, we knew we had discovered something extraordinary that deserved to be shared. It was in our rooms with local families , between explorations, that our project took shape . Every evening, equipped with our notebooks and laptops, we sketched out what would become our business. We met with local vendors , learned the secrets of traditional preparation , and were already experimenting with our first recipes.
We wanted a brand that combines authenticity , transparency and enjoyment , while supporting Filipino producers.
That's why each MyUbe ube powder sachet is made directly in the Philippines, from raw tubers, with no added sugar or additives.
From idea to realization
This is how our mission was born: to share this discovery with you . We worked for months to select the best sources of ube, perfect our recipes and create products that faithfully capture the essence of our Filipino favorite .
Our commitment goes beyond simply sharing a product â we want to invite you on a sensory journey , an exploration of authentic flavors that tell a story. The story of an unexpected discovery that blossomed into a passion .