What is Ube?

Récolte de racines d’Ube aux Philippines, tubercule violet naturel cultivé dans la ferme partenaire de MyUbe.

Ube

Ube (pronounced "oo-bay" ) is a variety of purple yam ( Dioscorea alata ) native to Southeast Asia and particularly widespread in the Philippines—considered a national culinary treasure . Unlike the common sweet potato, ube is distinguished by its deep, natural purple flesh , due to its powerful antioxidants called anthocyanins.

Unlike some coloured powders on the market, MyUbe ube powder is 100% natural, with no added sugar, flavouring and additives.

Illustration des notes vanillées naturelles de l’Ube, une saveur douce et réconfortante mise en valeur par la poudre d’Ube MyUbe.

A unique taste

What makes ube truly special is its distinctive flavor profile: slightly sweet with hints of vanilla and hazelnut . This natural sweetness makes it a versatile ingredient, ideal for both sweet preparations and adding subtle aromatic complexity to savory dishes.

Poudre d’Ube 100 % naturelle MyUbe, issue d’une ferme familiale aux Philippines, au violet intense sans additifs.

Ube powder

Ube powder , made from purple yam, is obtained by cleaning, cutting, drying, and finely grinding the fresh tubers. This process preserves essential nutrients and offers a practical solution to overcome the seasonality and perishability of fresh ube. Easy to store and measure, ube powder blends seamlessly into a variety of recipes , from baked goods to beverages, adding vibrant color and a delicate flavor.

Nutritional benefits

  • Rich in antioxidants

    Antioxidants fight free radicals and reduce inflammation.

  • Rich in antioxidants

    Antioxidants fight free radicals and reduce inflammation.

  • Rich in antioxidants

    Antioxidants fight free radicals and reduce inflammation.

  • Illustration des minéraux essentiels contenus dans la poudre d’Ube MyUbe, dont le magnésium, qui soutiennent l’énergie, la vitalité et le bon fonctionnement du corps.

    Rich in antioxidants

    Antioxidants fight free radicals and reduce inflammation.

  • Rich in antioxidants

    Antioxidants fight free radicals and reduce inflammation.

  • Rich in antioxidants

    Antioxidants fight free radicals and reduce inflammation.

    Traditional and modern uses

    Recipes using ube powder draw inspiration from Filipino traditions that have used it in jams, pastries, ice cream, and milk-based drinks. Easy to incorporate , ube instantly transforms your culinary creations. Add it to baked goods like cakes, muffins, and donuts to give them a natural purple color and a subtly vanilla flavor. It also enhances ice cream and frozen desserts , adds a unique touch to lattes and plant-based drinks , and energizes smoothies and energy bowls . Beyond sweet dishes, this versatile powder can also aesthetically elevate your savory dishes , creating an unexpected visual presentation that will surprise your guests.

    Discover our recipes to easily incorporate it into your daily life:
    Ube Latte , Ube Bowl or Ube Chia Pudding .

    Culture traditionnelle de l'ube, l’igname violette des Philippines, cultivée manuellement dans les fermes partenaires de MyUbe.

    A precious harvest

    Ube (pronounced "oo-bay" ) is a variety of purple yam ( Dioscorea alata ) native to Southeast Asia and particularly widespread in the Philippines—considered a national culinary treasure . Unlike the common sweet potato, ube is distinguished by its deep, natural purple flesh , due to its powerful antioxidants called anthocyanins.

    Unlike some coloured powders on the market, MyUbe ube powder is 100% natural, with no added sugar, flavouring and additives.

    Illustration de l’expérience culinaire MyUbe, mettant en avant la couleur violette naturelle et la beauté sensorielle de l’Ube dans la gastronomie.

    More than food, an experience!

    Beyond its nutritional and gustatory qualities, ube offers a complete sensory experience . Its vibrant color brings a unique aesthetic dimension to every dish, transforming the ordinary into the extraordinary. Discovering ube means opening yourself to a new palette of flavors and culinary possibilities from Asia—a gastronomic adventure we are delighted to share with you!

    DISCOVER UBE POWDER